The European online grocery market was valued at US$ 151.88 billion in 2023 and is expected to reach US$ 673.15 billion by 2032, with a CAGR of 17.99% from 2024 to 2032.
When online grocery shopping becomes more common, traditional retailers must win customers with all the advantages of a physical shop. Retailers need to offer customers an experience to retain them. Stores can serve as a meeting point where food and drink can be bought and consumed. The online food and grocery market in Europe has been growing in the past years as people are increasingly looking to use convenient grocery shopping to save time.
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According to GSMA Intelligence, 474 million individuals in Europe (86% of the population) subscribed to mobile services in 2021, and this figure is predicted to rise to 480 million by 2025. Sustainability is currently and unsurprisingly a high priority for