United States Online Grocery Market Size
The United States Online Grocery Market will reach US$ 622.92 billion by 2032, up from US$ 159.54 billion in 2023, with a CAGR of 16.34% from 2024 to 2032.
The grocery industry is often portrayed as a laggard in adopting ecommerce technology. This perception is partly fed by the slower pace of consumer adoption of groceries compared to other items. Increased smartphone usage significantly contributes to the increased adoption of online grocery shopping. The ease of buying things online on a mobile device that is always close to the user makes it convenient to order groceries in between other important things.
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United States online grocery shopping has become common in urban and suburban areas, with many consumers opting for home delivery or curbside pickup options. The market for online grocery stores in the United States is primarily