Global Natural Food Colors Market Analysis
The global natural food colors market is expected to see significant growth, with a projected value of US$3.79 billion by 2032, up from US$1.83 billion in 2023. This represents a promising compound annual growth rate (CAGR) of 8.45% from 2024 to 2032.
In today's world, the use of synthetic food colors is on the decline, and there is a growing preference for natural colors sourced from fruits, vegetables, and minerals. These natural colors not only imbue food products with vibrant and appealing hues but also add value to the food and service sector. The visual appearance of food is a significant factor in consumer decision-making, and as people become more health-conscious, there is a clear shift towards natural colors. This trend is driving the increasing popularity of natural food colors, as consumers perceive them to be safer and more visually attractive compared to their synthetic counterparts.
Growing Factor in the Natural Food