India Snacks Market Size
The India Snacks Market is projected to grow significantly, reaching a value of US$ 5,347.0 million in 2024 and is expected to expand to US$ 10,922.6 million by 2033, reflecting a robust compound annual growth rate (CAGR) of 8.26% from 2025 to 2033. This growth is driven by shifts in lifestyles, rising disposable incomes, and rapid urbanization. Additionally, the growing number of young consumers and the influence of Western eating habits have fueled the demand for quick, ready-to-eat snack options across a wide demographic spectrum.
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India Snacks Industry Overview
A snack is typically a small portion of food that is not as fulfilling as a full meal. It can include processed and refined carbohydrates, often consumed between meals for quick consumption. Over the past few years, particularly since the onset of the pandemic, the snack industry has experienced an exponential surge. With the rise of work-from-home culture and lockdown restrictions, the demand for snack products, especially packaged foods like macaroni, chips, and noodles, has skyrocketed.
The continued trend towards innovation in healthier snack options, as well as the growing preference for plant-based and organic snacks, further contribute to the market’s expansion. Consumers’ increasing focus on health and convenience has led to more practical snack formats and packaging.
Growth Drivers for the India Snacks Market
Growth in Retail Channels
The rapid expansion of online platforms, particularly accelerated by the COVID-19 pandemic, is playing a pivotal role in the growth of the Indian snack market. With the development of national distribution networks, e-commerce has become a significant channel for snack products. India added 125 million new online buyers in recent years, with further growth expected. This has made snacks more accessible to consumers across the country, with a growing inclination towards digital shopping platforms.
Packaging Innovation
The demand for sustainability and convenience is influencing packaging innovations in the Indian snack market. Pouch packaging has gained popularity due to its practicality for on-the-go consumption and efficient storage. The food and beverage packaging sector in India is expected to reach $86 billion by 2029, and companies are increasingly opting for recyclable, compostable, and biodegradable materials, such as corn plastic and bamboo packaging.
Growing Trends in Health and Wellbeing
Health-conscious consumers are driving the increasing demand for natural, organic, low-calorie, vegan, and gluten-free snacks. This trend has become a significant focus for snack manufacturers, who are developing products to cater to these growing health and wellness preferences. According to a report by the Times of India, approximately 38% of Indians are vegetarians, prompting companies to innovate with healthier snack options.
Regional Market Insights
North & Central India Snacks Market
In Northern and Central India, traditional snacks such as mathris, namkeens, and bhujia dominate consumer preferences. The demand for savory, spicy snacks like samosas and chole bhature is high, with both national and local brands increasing their presence in these regions. The rise of packaged and ready-to-eat snacks is further fueling this market segment.
Southern India Snacks Market
Southern India favors regional snacks with distinct flavors, such as banana chips, murukku, and dosa chips. As urbanization continues, there is a growing demand for both traditional and contemporary snacks, leading to the rise of e-commerce platforms. There is also an increasing interest in healthier snack alternatives, such as baked goods and millet-based snacks.
Western India Snacks Market
The Western Indian snack market is vibrant and diverse, characterized by a wide range of traditional snacks such as farsan, bhujia, and sev. This market is experiencing rapid growth, driven by a young, urban population with rising disposable incomes. Additionally, there is a growing demand for organic and low-calorie snacks, further contributing to the market’s expansion.
Eastern India Snacks Market
In Eastern India, the snack market is influenced by regional culinary traditions, featuring products like momos, pakhala, and chowmein. Health-conscious consumers in this region are increasingly seeking nutritious and organic alternatives. The market is further boosted by the rise of online retail and the expansion of local and national snack brands.
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Industry Segmentation
The India Snacks market is segmented into two major categories: Organized and Unorganized sectors. It is also divided into several product types, including:
- Cookies & Crackers
- Potato Chips
- Tortilla Chips, FLIPS & Pretzels
- Ethnic Namkeen & Snacks
- Ethnic Bhujia
- Others
Distribution channels include:
- Supermarket/Hypermarket
- Online Retail
- Convenience Stores
- Other Channels
Company Profiles
Key players in the India Snacks Market include:
- Prataap Snacks
- Nestle
- DFM Foods Ltd.
- PepsiCo
- ITC Limited
- Britannia
- Agro Tech Foods Ltd. (Conagra Brands)
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