According to the latest report by Renub Research, titled "France Ecommerce Payment Market & Forecast, by Category (Clothes, Books, Medicines, Computer, Household Goods, Tickets, Food, Travel, Electronic), Payment Method, Digital Wallets, Bank" France is the most populated country in the European Union, with 65.3 million residents and the second-largest ecommerce market. In the year 2019, in France, the number of an ecommerce website has grown to 16%, adding more online shops than in 2018 as per government data. In France, around 191,700 ecommerce websites include physical stores that have launched online to their brick-mortar stores. Black Friday is known for its online shopping day and is more popular than Christmas in France. As per Renub Research, France Ecommerce Payment Market will be USD 100 Billion by 2026.
French consumers are loyal to their local brands and avoid purchasing across the border in online shopping. Roughly 60 percent of French shoppers make only domestic purchases
