According to the report by Renub Research, titled “South Africa E-Commerce Market, Size, Forecast 2022-2027, Industry Trends, Share, Growth, Impact of COVID-19, Opportunity Company Analysis” the South Africa E-Commerce Market Size was USD 4.5 Billion in 2021. Technological advances and modernization have undeniably played a critical role in the adoption of e-commerce in South Africa. It has changed the face of economic trade and is gaining a foothold in the retail industry due to a low-cost way of conducting economic activities and building global business partnerships to interchange information through interconnected networks. E-commerce is a form of computerized commerce, enabling customers to buy products or services over the internet using a browser, regardless of distance and time.
Besides, several factors contribute to impressive e-commerce growth in South Africa as it has second-largest youngest population in the world. Thus, there is potential for a massive digital audience. I
