Augmented Reality Market Analysis: Forecast to 2030
The global augmented reality (AR) market is projected to experience extraordinary growth, with its market size expected to surge from USD 32.18 billion in 2023 to USD 289.05 billion by 2030, reflecting a CAGR of 36.84% from 2024 to 2030, as per Renub Research.
AR technology seamlessly integrates digital elements into real-world environments, offering immersive experiences across diverse industries, including healthcare, retail, education, and manufacturing. Unlike virtual reality (VR), AR amplifies reality by overlaying digital data, allowing users to perceive an enhanced, hybrid environment through devices like smartphones, AR glasses, and headsets.
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Key Market Insights
Market Growth Drivers
- Increasing Adoption in Retail and E-commerce
Retailers are leveraging AR to provide customers with immersive shopping experiences. For example, AR-po